Margaret River Dairy

CAMPAIGN BRIEF: Assist in the product launch of the new MR Dairy range. Our Scooters were a part of a wider Marketing Mix including Print, Radio and on-line designed to re-inforce positive brand imagery and especially assist in product sampling close to points of purchase.

Our promotion teams sampled right into consumers hands, with chilled yoghurt samples (spoon in pack) as the MR Marketing Team watched live sampling of their new product!​

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MEDIA: 3 Scooters hitting the CBD, beaches and Train Stations with Sampling Teams 

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OUTCOME: Over 10,000 yoghurt samples distributed across a 3 week campaign. Instant sales spike and success at retail levels, with the product proving a hit amongst consumers.