Nivea Sunscreen

CAMPAIGN BRIEF: Campaign booked by Media V Australia. Brief to assist in the product launch of the new Nivea Sun Sunscreen range. Our Scooters were a part of a wider mix and  designed to re-inforce positive brand imagery and especially assist in product sampling close to points of purchase and application.

Our promotion teams sampled right into consumers hands, with SunScreen sample packs at Perth Beached including City Beach, Cottesloe, South Beach, Trigg and Scarborough.

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MEDIA: 2 Scooters hitting the CBD, Fremantle, Perth Beaches and Train Stations with Sampling Teams/Brand Ambassodors uniformed and briefed on the product and application advise.

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OUTCOME: Over 10,000 samples distributed across a 3 week campaign. With Perth's summer weather and packed beaches, it was Nivea everywhere!